What people actually think.
Aequida Research is an independent opinion and market research firm. We survey people by text against real sampling frames, publish our methodology, and keep trend lines anyone can check.
What we do
Public polls
Self-funded surveys on the questions people are talking about. Toplines are published free and archived on this site. Anyone can buy the full crosstab book at the same price.
Quarterly omnibus
A shared survey every February, May, August and November. Add a single question or a full section and get the same sample, weighting and demographics as our published core questions. Your questions stay private, and no client sees another’s.
Commissioned research
Private studies for one client: issue reception, benchmark and brand tracking, message testing, market and feasibility research, and fully custom work. Commissioned results are never published.
Who we work with
- Hospitals, universities and banks
- Foundations and nonprofits
- Economic development and civic groups
- Municipalities and school districts
- Developers and land-use parties
- Candidates, campaigns and committees
- Newsrooms
In any race we poll, every candidate and committee is offered the same services at the same rates.
How we measure
A poll is an estimate. We show its range next to every number, and we say when a difference is too small to call.
Registered voters, not all adults
For public polls we sample from the voter file with cell numbers appended, so results describe registered voters. We say so on every report.
Weighted to the population
People choose whether to answer, so we weight results to the voter file on age, sex, party registration and geography.
Sized to be honest
Typical samples are 400 (±4.9 points) or 600 (±4 points). We publish no group smaller than 80 respondents and no results for areas the sample is too small to describe.
Everything disclosed
Sponsor, field dates, mode, frame, weighted and unweighted n, weighting variables, margins by group, and every question word for word, in order.
Got a text from Aequida?
It’s a short survey about issues where you live. Our texts name Aequida and link only to aequidapolls.com. We don’t sell anything or ask for money, and taking part is up to you.
- About 3 minutesOne question per screen. No app, no account.
- Your answers stay privateWe report results for groups of people, never individual answers.
- Daytime onlyMonday to Saturday, 9 a.m. to 6:30 p.m. Eastern. Never on Sundays.
- Reply STOPTo stop texts from us at any time.
What we don’t do
- Advocacy, persuasion or get-out-the-vote work
- Selling or renting our respondent list
- Releasing anyone’s individual answers
- Changing published question wording for a client
Disclosure
Aequida Research conducts self-funded public polls, which are published, and commissioned research for private clients, which is not published. Any commercial relationship with a participant in a race we poll publicly is disclosed in the report. Aequida offers its services to all candidates and committees in any race at published rates. We never sell or rent respondent information and never release respondent-level data.
About
Aequida is pronounced AY-kwee-duh. It comes from the Latin word aequus: level, equal, fair. We’re based in Scranton, Pennsylvania.
Every public topline we release will be archived here permanently.